Adel El-Masri, co-founder of ACUA and today acting as chief of operations, is a leader with a diverse background in marketing and communication. With expertise in B2C and B2B strategies, he excels in driving business growth and customer retention through data-driven plans. Adel is dedicated to inspiring high-performance teams, emphasizing collaboration, diversity, and providing the necessary resources for success. Over 8 years, he has transformed organizations and led strategies for top brands in various industries, demonstrating a customer-centric digital mindset and a track record of driving revenue growth.